Audience Segmentation
Why you need audience segmentation
Targeting your entire market takes time, budget, and effort. When you apply audience segmentation you create focus for growth. Common segmentation criteria include age, gender, income, geography, interests, affinities, connections, location, buying, and online behavior. By creating segments you optimize targeting and advertising budgets. You can tailor your brand, channel mix and messaging to specific groups and improve chances to grow faster and smarter.
One-time
You will get this output:
Audience research (location, demo, social)
Audience insights relevant to your brand
Audience segmentation plan for your marketing strategy
What's included:
1. Research and data mining
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Review demographic data such as; race, age, gender, family, religion, and location
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Gather location data on where your customers work, live, and travel
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Tap into socio-economic data such as education, social class, income, and profession
We recommend getting these services done before this one:
Persona Development
Visual Identity
Value Proposition
Once you are done with this package, we recommend these as a follow-up:
Social Media Strategy
