Mobile, social media, and online gave us so many touchpoints, but reaching your customer can be challenging. Your teams might focus on the wrong channels, not understanding the gaps in the journey. Create a customer journey map to visualize the user experience in and across your channels.
In many cases, marketing, sales, customer service teams could work a lot better together. A customer journey will bring your team around one purpose: seamlessly get consumers to the moment of purchase.
This is a strategic package and a must-have for e-commerce sites, platforms, and companies combining clicks and bricks.
Customer Journey
Why you need a Customer Journey
One-time
You’ll be getting:
Marketing strategy review, create sales and customer goals
SWOT analysis of the customer journey for three competitors
Map customer journey across 3 channels
Implementation plan for changes to the customer journey
What's included in this service:
1. Audit & Organization
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Review your strategic plan and company goals
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Dive into your marketing, customer service, and sales goals
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If available, review you audit segmentation, channel mix, analytics, and customer insights
We recommend getting these services done before this one:
Persona
Audience Segmentation
Value Proposition
Once you are done with this package, we recommend these as a follow-up:
Social Media Strategy
Content Strategy
