Get an in-depth understanding of your customers

​

You’ll be getting:

• A visual breakdown of your target audience using personas

• A report with survey and interview results on either prospect or current clients

• A plan for how to apply these personas to your marketing

Why Persona is important​

 

Personas are characters you create that embody segments of your target audience. They give your audience a face and personality, making it easier to write copy, create campaigns, and build products. Personas are based on audience research, which gives you a clear picture of user needs, experiences, behaviors, and goals. Personas help inform and align your sales and marketing to target and engage the right audience with the right message.