Personas are characters you create that embody segments of your target audience. They give your audience a face and personality, making it easier to write copy, create campaigns, and build products. Personas are based on audience research, which gives you a clear picture of user needs, experiences, behaviors, and goals. Personas help inform and align your sales and marketing to target and engage the right audience with the right message.

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Persona Development

Why you need Persona Development

One-time

You’ll be getting:

A visual breakdown of your target audience using personas

A report with survey and interview results on current clients

A plan for how to apply these personas to your marketing

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What's included in this service:

1. Audience Research
  • We’ll review any audience research you’ve already done

  • Research call with 2-3 consumers for qualitative insights

  • Create and circulate a survey to your existing clients

  • Write a summary of critical insights, brand affinity, and needs

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We recommend getting these services done before this one:

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Strategy Audit

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Brand Audit

Once you are done with this package, we recommend these as a follow-up:

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Brand Personality

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Visual Identity

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Value Proposition