Personas are characters you create that embody segments of your target audience. They give your audience a face and personality, making it easier to write copy, create campaigns, and build products. Personas are based on audience research, which gives you a clear picture of user needs, experiences, behaviors, and goals. Personas help inform and align your sales and marketing to target and engage the right audience with the right message.
Persona Development
Why you need Persona Development
One-time
You’ll be getting:
A visual breakdown of your target audience using personas
A report with survey and interview results on current clients
A plan for how to apply these personas to your marketing
What's included in this service:
1. Audience Research
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We’ll review any audience research you’ve already done
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Research call with 2-3 consumers for qualitative insights
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Create and circulate a survey to your existing clients
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Write a summary of critical insights, brand affinity, and needs
We recommend getting these services done before this one:
Strategy Audit
Brand Audit
Once you are done with this package, we recommend these as a follow-up:
Brand Personality
Visual Identity
