8 Steps to Omnichannel Marketing

Updated: Nov 1, 2021

Omnichannel marketing is the promotion of a product or service through all available methods of communication. Methods of advertising have evolved alongside the technology used to distribute them. Print advertising was the most prevalent form of marketing for most of human history. The advent of electronics in the 20th-century gave advertisers new means of distributing their messages. Print advertisements in newspapers, magazines, and on billboards, have been supplemented with advertisements through radio, television, telephone, and the internet. In the digital world of today, the most effective way to attract potential customers and keep them, is through a multifaceted marketing approach that communicates through every outlet of communication.

Email is one of the most effective and cost-efficient methods of marketing available to advertisers since unlike billboards and commercials, it does not cost any money to send an email. Additionally, through the use of personalization, customers can feel as though the marketing offers are being tailored exclusively for them. Email marketing can also utilize the benefit of knowing a customer’s prior purchase history and therefore suggest deals and products that they would be more likely to purchase. These benefits make email an excellent marketing avenue for advertisers to utilize.

Social media is another powerful way for businesses to reach their target consumers. Social media marketing involves distributing content on social media sites - such as Facebook, Twitter, and Instagram - in order to promote a company’s brand identity, increase web traffic, raise public awareness, communicate available offers, and create positive associations with the company among its consumer base. While paying for for advertisement space priority on a social media website often requires paying the owners of the social media company, creating an account page for a company and using it as a marketing platform is totally free.

Print marketing has been the most frequently used form of advertising across all of human history. Print advertising dates back as far as ancient Egypt. While the importance of print advertisements have lost value in the advent of the digital world, they remain an extremely effective marketing channel. Advertisements featured in newspapers, magazines, pamphlets, and leaflets tend to be more expensive than their digital counterparts due to the cost of their material components, but they also tend to be more effective since they engage the customers’ haptic memory - or touch memory. This sensory process of touching has been shown to make the advertisement more memorable than the purely visual sensory experience of a digital advertisement.

Display marketing is another form of advertising utilized in a comprehensive omnichannel marketing strategy. Display marketing encompasses digital images, graphics, pictures, pop-ups, and banners used on internet websites. Marketing through this method can be used to increase sales as well as to promote brand awareness. Although display marketing reaches a wide audience, it has some serious disadvantages such as low click-rates and not reaching its intended audience through ad-blockers. In spite of these drawbacks, display marketing is still an extremely prevalent and useful method of advertising.

Mobile marketing is marketing to consumers through their mobile devices, such as phones or tablets. This method encompasses marketing through SMS or MMS messaging, as well as applications and mobile websites. With the advent and rapidly growing usage of smartphone and tablet technology, customers have greatly increased their time and attention to using mobile devices. With this growing usage, marketing through mobile phones has become an extremely profitable way for advertisers to deliver their messages and offers to their target consumers. Mobile marketing is a multi-billion dollar industry worldwide and has a staggering annual growth rate due to the expanding usage of smartphones.

Digital marketing is marketing through digital channels such as social media, websites, email, and search engines. This channel of marketing includes search engine optimization and pay-per-click advertising. Search engine optimization is the process of raising a company’s website to the top of the results list on a search engine website such as google. Pay per click, in contrast to search engine optimization, is a temporary form of advertisement where the company’s website cuts to the front of the list, but only exists as long as the company is paying for it. Another distinction is that pay per click is usually paid for in proportion to how many customers are clicking on it.

Out-of-home (OOH) marketing, also known as outdoor marketing, encompasses billboards, posters, wallpapers, murals, and other large-scale, outdoor, visual advertisements such as the images on the sides of a bus or the writing in the sky left behind by a plane. Relative to radio, television, and internet advertisements, out of home advertisements are extremely affordable and deliver effective results; furthermore, they often deliver to a broad audience. Out of home marketing can lose its potential effectiveness depending on its location and the quality of the advertisement used, but it remains a tried and true marketing method.

Web marketing is the process of marketing a business, product, or service through a website. It is a low-cost and effective method of delivering content in contrast to radio and television. The vast amount of time people spend on the internet these days necessitates a presence there with a company or brand website. Companies, businesses, and organizations seem a lot more legitimate and contemporary if they have a website. It is a necessary prerequisite for a company to generate revenue and publicity to its full potential. These days, any large-scale organization that does not have a website seems archaic or unprofessional in contrast to its competitors.

In the hectic and fast-paced society of 2021, the most effective means of generating brand awareness and image is through using all available outlets - through omnichannel marketing. Companies will either adapt or go out of business to competitors who employ the latest avenues of marketing products. Advertising on billboards, television, or newspapers is not enough anymore - the most successful companies will be the ones who employ every weapon in the marketing arsenal. Schedule a demo to get started with a 14-day free trial today! 150birds allows a company to stay ahead of the competition and get to the customers first.

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