Updated: Nov 3, 2021
Leasing and renting property is a massive industry - with over forty-four-million American households living on rental property, accounting for over $485 billion spent on rent nationwide, every year. With all of this potential for profit, property management is an industry where marketing matters. Advertising, promotion, and brand image can often be the deciding factor in attracting new tenants - as well as keeping your existing ones. For a company that makes its profits from offers and solicitations of places to lease and rent, it is paramount that these offers and solicitations be marketed effectively. Moreover, effective marketing for your property management company will not only help attract and retain tenants, it will also help promote the image of your company in the eyes of other property owners - who will hire your business to manage their property instead of the competitors.
Trying to increase your property management company’s brand awareness and marketing effectiveness can seem like a daunting task. There is, however, an easy solution to your problems. In the past, the only efficient way to productively advertise your company was through hiring an employee, finding a freelancer, or partnering with a marketing agency. All of these methods are outdated and ineffective in contrast to 150birds - Real Estate. We represent a new cutting-edge method of marketing that will generate customers and save your company money. Join the revolution.
The average salary of a marketing manager is $80,000 a year. Hiring a full-time employee also requires your company to provide benefits such as health insurance and paid-vacations. Furthermore, signing the employment contract is a risky venture, since it means your company will have to pay them for all of their working hours, even when they are not increasing the profitability of your company. Working with 150birds not only saves you money since you do not have to hire a full-time employee, it will also advertise your business more effectively - without the danger of signing a potentially regrettable contract. Choosing to hire an individual marketing manager will result in a one-dimensional advertising campaign. The employee will only be experienced and knowledgeable with regard to a select few specific ways of marketing and advertising. These days, a good marketing strategy makes effective use of every available channel, and this requires a vast array of strikingly different skill sets such as content development, email marketing, mobile marketing, social media marketing, search engine optimization, graphic artistry, market research, data analysis, pay-per-click marketing, printing, public relations, sponsorship, and website development. No individual marketing manager could possibly know how to do all of these things, let alone do them well. The marketing manager you would end up hiring would be experienced with regard to two marketing channels yet totally inexperienced with the others. The ideal candidate would need to have a dozen different college degrees in order to market your business through all of these channels - and even then they would be constrained through time and the budget. 150birds gives you a team of professionals who are practiced and specialized at their marketing channels. Together, this team makes a marketing strategy that effectively uses all available channels - a significant advantage over the one-dimensional expertise of an individual employee. Working with 150birds allows your company to get a tailored team of marketers who specialize in the industry of your company, and can formulate an optimal end-to-end marketing strategy across all available channels for your property management company.
Another less than optimal way to market your company is through an advertising agency. While an advertising agency seems like a reliable solution, it is not. Similar to hiring a full-time employee, working with an advertising agency is not only inordinately expensive, it is also less effective at promoting your company than partnering with 150birds. An advertising agency is a business with a conflicting incentive structure that does not work in the favor of your company. A staggering 68% of advertising agency compensation agreements have a fee structure that is fixed or labor-based. This means that you will have to sign a contract agreeing to pay the agency a fixed amount or a price determined by the amount of time the advertising agency works on the project for. Since the advertising agency is not being paid on the basis of the marketing campaign’s effectiveness - and may even profit from dragging out the marketing campaign - there is a conflict of interests that impairs your company’s goals. This absence of transparency, the riskiness of the contract, and the exorbitant expense makes working with an advertising agency a woefully inefficient use of your company’s marketing budget. When you partner with 150birds, you only pay for what you use! Forget about paying for the overhead costs and idle hours that you would be paying for if you hired an agency. We provide all of the benefits of working with an advertising agency, and more, at a fraction of the cost and risk.
Finding and hiring an independent contractor or freelancer is another method of marketing a business that 150birds renders obsolete. A good freelance advertising specialist is difficult to find and contact. Furthermore, the quality of their work and their schedule is unpredictable and out of your control. You also cannot train or supervise an independent contractor. When 150birds is an option, why would you ever consider hiring a freelancer?
150birds will provide your property management company with everything it needs to effectively promote its brand image. From a newly formatted website with high-quality imagery, well-written sales copy, and testimonials, to persuasive advertisements and search engine optimization - 150birds can do it all. We will identify your target demographic of tenants and property owners and compellingly sell your business. You will not have to worry anymore about attracting new tenants or finding new property owners to partner with. With 150birds working as your marketing strategists, you will have more prospective tenants than you can house, and more property owners eager to hire your company than you can keep up with.
150birds offers an easy and affordable solution to promoting your brand, attracting customers, and increasing the profitability of your business - all without the time and stress involved with managing it yourself. While we conduct the marketing strategy, you can be free to attend to other things. It not only saves you money, it saves you time and energy as well. Stop wasting your precious resources on outdated and inefficient marketing strategies - learn more about our Property marketing solutions or Schedule a call to speak with a 150birds team member about growing your business today!
Covington, Taylor, ""Renting Statistics: Facts and Research in 2021,"" The Zebra, August 16, 2021, https://www.thezebra.com/resources/research/renting-statistics/
""Marketing Manager Salary,"" CareerExplorer, Sokanu, October 5, 2021, https://www.careerexplorer.com/careers/marketing-manager/salary/
Ayaz Nanji, "How Marketing and Advertising Agencies Are Compensated," MarketingProfs, June 7, 2017, https://www.marketingprofs.com/charts/2017/32204/how-marketing-and-advertising-agencies-are-compensated.