From magazines, newspapers, television, the radio, the internet, your mobile phone, billboards, benches, the sides of vehicles, and even written in the sky - advertisements are everywhere in today’s world. You might see a hundred of them just walking down the street. With this overwhelming amount of advertisements, customers become desensitized to what would otherwise be exciting information and filter out or ignore most of these sales offers. The most effective advertisements are clever, funny, or somehow draw attention - piercing this filter and standing out amidst an ocean of forgettable business offers. A vast majority of real estate advertisements are terrible. Most of the time, it’s just a photograph of the real estate agent next to their phone number. Creative real estate advertisements are rare, but they do exist. Here we’ve listed the ten best ones.
1. First Mallorca
Astute advertising from First Mallorca - a luxury real estate firm based in Mallorca, Spain. The copywriting replaces tailor with the name Taylor, and the images of the houses are captivatingly fitted to the silhouette of a person’s face - invoking a powerful sense of personal customization.
2. Sotheby’s International Real Estate
This magazine advertisement from Sotheby’s is just brilliant. The Latin phrase, “carpe diem,” means “seize the day.” Through changing a single letter, they made it, “seize the deal.” Also, with a photograph so breathtaking, who could skim over this page in a magazine?
3. Baird & Warner
Phenomenal advertisement for Chicago real estate brokerage firm Baird & Warner. Capitalizing on the fact that finding a home is often a difficult, stressful, and frustrating experience - this advertisement wonderfully conveys effortless ease and tranquility with a single graphic.
4. Pam Golding Properties
This heartwarming advertisement for New Zealand real estate agent, Pam Golding, delivers a powerful message. It breaks through all the superficial aspects of typical real estate advertisements and directs its focus on what the customers are truly looking for - somewhere they can raise a pet, somewhere they can raise a family, somewhere they can call home.
5. Windermere Real Estate
This advertisement for Windermere real estate also breaks through the clutter. It doesn’t feature photographs of property, but of memorable moments in the lives of families. The advertisement isn’t promising a house, it’s promising the happiness of witnessing your child’s first steps - and that is a far more effective approach.
6. Halstead Property
As part of their rebranding strategy, Manhattan real estate agency Halstead used this excellent outdoor advertisement. With catchy copywriting and a marvelous graphic, the ad makes you think of the letter H whenever you see a building.
7. Lefferts Place Mews
Sometimes, the fundamentals work best. In this case, sleek design, exceptional photography, and clever placement of the copywriting so that, “your place,” crosses the plane between text and photograph - conjuring this image that the apartment on display is your place - or could be, if you call Lefferts Place Mews.
8. National Association of Realtors (NAR)
This magazine advertisement from the National Association of Realtors is outstanding because of its concept. It really makes the viewer think that this badge is of pivotal importance and the sign of a good real estate broker.
With a vast majority of advertisements for real estate agents featuring nothing more than a picture of the realtor next to their phone number, this stands out as a sharp one due to its bold and concise copywriting - “Sold,” “Always sold.” The confidence is enticing.
This advertisement from realtor.com is so memorable because the medium is so unique. People tend to filter billboards from their awareness, but a house turned into an advertisement is sure to draw attention.