Segment your target audience into groups so that you can tailor your messages for each group and optimize your advertising budgets. Common segmentation criteria include age, gender, income, geography, interests, affinities, connections, location, buying, and online behavior.
Audience Segmentation
Audience Segmentation
You’ll Be Getting
Audience research (location, demo, social)
Audience insights relevant to your brand
Audience segmentation plan for your marketing strategy
Why you need
What's included in this service
Once you are done with this package, we recommend these as a follow -up:
1. Research and data mining
- • Review demographic data such as; race, age, gender, family, religion, and location
• Gather location data on where your customers work, live, and travel
• Tap into socio-economic data such as education, social class, income, and profession
We recommend getting these services done before this one:
Persona
Visual Identity
Value Proposition
Once you are done with this package, we recommend these as a follow-up:
Social Media Strategy
Content Strategy
