Brand Personality

What You're Getting

Team interviews and research translated to brand ideas
Create brand values with keywords and mood board
Visual manifesto of brand personality

Why you need a 

Brand Personality

Just like humans, a brand has a personality. Would your brand be a man or a woman? Young or old? Friendly or edgy? Smart or funny? It is how the company expresses itself as if it were a person so customers can relate to and connect with you. Are you caring, provocative, funny, trustworthy, down to earth, dishonest, rebel, sophisticated, or something else? A brand personality is like the rudder for a boat. Without it it's hard to steer. We create a unique character to consistently feature in marketing campaigns, products, and customer service with this package.

Your Team

00%

Creative Strategist

00%

Market Research Specialist

00%

Designer

2-3 weeks

36

hours

1250-3500

Package Details

Discovery and concept - $1250
Interviews with your team to understand
Passion and purpose of your brand
Your role models
Your audience insights
Your aspirations
Summary report with initial brand personality ideas

Create Personality - $2250
Create concepts with emotional resonance based on 23plusone method
Define brand values, with keywords and mood board
Working session to fine tune brand personality concept with your team
Visual manifesto of brand personality"

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