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You need to stand out from the competition. Creating a strong, simple value proposition is key. Your value proposition is the key thing you want customers to know about you. You can’t ask people to remember too many things. Think about it like catching balls—it’s easy to catch one, but very hard to catch multiple at once.

Value Proposition

Value Proposition

You’ll Be Getting

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Value Proposition Canvas

Emotional manifesto and value proposition creation

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Customer Validation

Why you need 

What's included in this service

Once you are done with this package, we recommend these as a follow -up:

1. Value Proposition Canvas
    • Interview 3 customers about your value proposition

    • Use the value proposition canvas to define customer pains and gains

    • Present the canvas to you and collaborate on it

    • Update the proposition canvas

We recommend getting these services done before this one:

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Persona

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Brand Personality

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Visual Identity

Once you are done with this package, we recommend these as a follow-up:

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Audience Segmentation

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Customer Journey

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Content Strategy