Your brand needs a visual identity based on a color palette, font guidelines, logo, and other visual elements that relate to your brand. Having a visual identity written out as a style guide is crucial for web design, social media, and marketing campaigns. Your style guide will make it easy to retain a consistent look and feel for your brand across everything you create and post.


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Why you need Content Strategy

Visual Identity

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You’ll be getting:


Brand logo design or redesign


Brand guidelines


Branded templates for things like social media and emails

What's included in this service:

1. Goals & Channels
  • Translate business objectives into content marketing goals

  • Map your goals to the right content channels based on your target audience

  • Plan the number of organic and promoted posts per week for each channel​


We recommend getting these services done before this one:



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Brand Personality

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Strategy Audit

Once you are done with this package, we recommend these as a follow-up:

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Value Proposition

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Customer Journey